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SA BASS/Baars - The Publication

SA BASS is a monthly, high quality, full colour magazine catering exclusively for the bass angling community in South Africa. It is designed as a specialist bass fishing publication catering for a well-defined niche market.

It first issue was published in April, 2001. The magazine is distributed country-wide by Republican News Agency to outlets such as tackle stores, C.N.A, Exclusive Books and Spar, and also to accredited outlets in Namibia, Swaziland and Botswana.

Its subscription base includes local and overseas readers.

Mission

Our MISSION is to promote bass angling as a socially acceptable and popular outdoor recreational activity; in addition it encourages acceptable angling ethics. As such SA BASS provides pertinent information on a wide range of subject matter. These include up to date reporting on the activities of the Society and its members, providing a platform for informed debate on issues affecting the sport of bass angling, providing information on bass angling strategies and techniques, bass angling waters and opportunities, and also creating awareness of new products.
Within this editorial mix there is due consideration given to developing the sport among all the country's people (including the youth), and to the practical conservation of the country's natural resources.

SA BASS –Its People & History

April 2015 marked the Fourteenth Anniversary of SA BASS/Baars Magazine, the most authoritative and respected specialist Bass Fishing magazine outside the U.S.A.

The Marketing Director responsible for advertising and promotions is Wilma Lindeque who established BB Print in 1999 as a print brokerage company. She acquired her B.Sc.(Ed) degree with majors in Zoology and Botany at Potchefstroom University in 1988.


SA Bass/Baars magazine is owned and published by BB Print. It was founded in 2000 by Hannes Lindeque, a bass fishing enthusiast who has been in the printing industry since January 1991. Prior to launching the magazine Hannes took advantage of the training offered under the Government’s Young Publishers Development Programme, and the knowledge gained, combined with his experience in the printing trade, enabled him to successfully publish the first issue of the magazine in April 2001.

The SA Bass Society, with Hannes Lindeque as its CEO, is the official patron and organiser of the monthly SA BASS Cast-For-Cash Tournament Trail, responsible for its administration, publicity and promotion, The Trail is currently active in Gauteng, Mpumalanga and Limpopo.

The magazine has achieved several notable milestones in its eleven years. It was commissioned to present a weekly angling programme on Kyk-NET on DSTV in 2002 with Hannes Lindeque as co-presenter, on which bass fishing was given significant prominence. SA BASS also presented a weekly angling programme on RSG during which bass fishing was also prominently featured. Hannes Lindeque is also a regular contributor to a bass fishing programme on Radio Pretoria
SA BASS/Baars was also the very first fishing magazine in South Africa to gain sponsorship for a bass boat and tow vehicle, sponsored by Monaco Leisure/Evinrude and Nissan SA

Having steadfastly stuck to its stated objective of operating on sound business principles, and not just as a hobby, SA Bass magazine is now a well-established business entity within the country’s leisure industry. SA Bass magazine is a significant role player on the bass fishing scene, with a sound reputation in the commercial sector that serves it. It has also spread its influence to the U.S. where it has achieved participating status in the FLW Tournament Trail.

In its initial two years the magazine was the official publication of the SA Bass Angling Association, the controlling body of competitive bass fishing, but has subsequently relinquished this position, preferring to keep out of the politics.

Committed to developing the youth, the magazine established its ‘Bassing Kids’ outreach project with its motto: “Hooked on Fishing, Not On Drugs”. Adventure youth camps presented during school holidays provide not only fishing skills but also life skills over a wide front. The Bassing Kids project now has a permanent base for the camps established on the farm “Boskoors” north of Pretoria.