Bass Fishing Magazine in South Africa

GROOT redes om in te skryf vir SA Bass Tydskrif

1. SA BASS is die gesaghebbende swartbaarhengeltydskrif sedert 2001
2. Skryf nou en spaar geld op omslagprysverhogings 
3. Leserskompetitsies in elke uitgawe
4. Maandelikse geluktrekkings net vir intekenaars
5. Die tydskrif word afgelewer by jou posadres
6. Jy mis nooit 'n uitgawe nie
7. SA BASS tydskrif is die ideale geskenk vir passievolle swartbaarhengelaars
8. SA BASS is gevul met hengelwenke om jou te help 
9. Wees ernstig oor bewaring vir jou eie en jou kinders se belang
10. SA BASS is ook beskikbaar in digitale formaat.

Kry 'n inskrywingsvorm; regs-kliek hier en "save target as" om 'n kopie in PDF formaat af te laai, vul dan net die vorm in, faks dit terug aan ons met jou bewys van betaling en ons sorg vir die res.

FLW South Africa: http://www.flwsouthafrica.com

USA Visas: https://ceac.state.gov/genniv/

GARMIN: http://garmin.co.za

Brilliant Bass Boats: http://www.brilliantbass.co.za/

Google Earth: http://www.google.com/intl/en/earth/index.html

Google Maps: http://maps.google.co.za/

LOWRANCE: http://lowrance/co.za

SA BASS is published monthly (12 issues per annum) by BB Print (CK99/23366/23)

All enquiries regarding editorial correspondence, manuscripts, photographs & subscriptions should be directed to:

Contact numbers:

Tel: 065-849-3264

Alternatively: 083-306-2718

Fax: 086-234-5026

SA BASS, PO Box 24938, Gezina, 0031 

Publisher: Hannes Lindeque - This email address is being protected from spambots. You need JavaScript enabled to view it.

Assistant editor: John Badenhorst - This email address is being protected from spambots. You need JavaScript enabled to view it.

Advertising Manager: Wilma Lindeque - This email address is being protected from spambots. You need JavaScript enabled to view it.

Subscriptions: Hannes Lindeque - This email address is being protected from spambots. You need JavaScript enabled to view it.

Digital subscriptions: www.magzter.com

Layout and Design:  Storm Deezigns – 083 397 3842

Distributed by:

R.N.A - (011) 248 3536

Copyright is expressly reserved and nothing may be reproduced in part or in whole without the permission of the publisher. Address contributions to the editor. Manuscripts, photos and artwork will be handled with care, but their safety cannot be guaranteed. Enclose a stamped, self addressed envelope with all editorial submissions. While every effort is made to ensure the accuracy of the contents of this magazine, the publisher does not accept responsibility for omissions or errors or their consequences. The publisher and editorial staff is not responsible for researching and investigating the accuracy of the contents of contributions published in SA BASS magazine. Readers are advised that the use of the information contained within this publication is with the understanding it is at their own risk. The views expressed in this magazine are not necessarily those of the publisher, the editor, editorial staff and SA BASS Society.

SA BASS/Baars - The Publication

SA BASS is a monthly, high quality, full colour magazine catering exclusively for the bass angling community in South Africa. It is designed as a specialist bass fishing publication catering for a well-defined niche market.

It first issue was published in April, 2001. The magazine is distributed country-wide by Republican News Agency to outlets such as tackle stores, C.N.A, Exclusive Books and Spar, and also to accredited outlets in Namibia, Swaziland and Botswana.

Its subscription base includes local and overseas readers.

Mission

Our MISSION is to promote bass angling as a socially acceptable and popular outdoor recreational activity; in addition it encourages acceptable angling ethics. As such SA BASS provides pertinent information on a wide range of subject matter. These include up to date reporting on the activities of FLW South Africa and its members, providing a platform for informed debate on issues affecting the sport of bass angling, providing information on bass angling strategies and techniques, bass angling waters and opportunities, and also creating awareness of new products.
Within this editorial mix there is due consideration given to developing the sport among all the country's people (including the youth), and to the practical conservation of the country's natural resources.

SA BASS –Its People & History

SA BASS is the most authoritative and respected specialist Bass Fishing magazine in Africa.

The Marketing Director responsible for advertising and promotions is Wilma Lindeque who established BB Print in 1999 as a print brokerage company. She acquired her B.Sc.(Ed) degree with majors in Zoology and Botany at Potchefstroom University in 1988.

SA Bass/Baars magazine is owned and published by BB Print. It was founded in 2000 by Hannes Lindeque, a bass fishing enthusiast who has been in the printing industry since January 1991. Prior to launching the magazine Hannes took advantage of the training offered under the Government’s Young Publishers Development Programme, and the knowledge gained, combined with his experience in the printing trade, enabled him to successfully publish the first issue of the magazine in April 2001.

SA Bass , with Hannes Lindeque as its CEO, is the official the patron and organiser of the monthly SA BASS Cast-for-Cash Tournament Trial, responsible for its administration, publicity and promotion, The Trial is currently active in Gauteng, Mpumalanga, Limpopo, Kwa-Zulu Natal, North West and O.F.S.

The magazine has achieved several notable milestones in its eleven years. It was commissioned to present a weekly angling programme on Kyk-NET on DSTV in 2002 with Hannes Lindeque as co-presenter, on which bass fishing was given significant prominence. SA BASS also presented a weekly angling programme on RSG during which bass fishing was also prominently featured. Hannes Lindeque is also a regular contributor to a bass fishing programme on Radio Pretoria.
SA BASS/Baars was also the very first fishing magazine in South Africa to gain sponsorship for a bass boat and tow vehicle, sponsored by Monaco Leisure/Evinrude and Nissan SA

Having steadfastly stuck to its stated objective of operating on sound business principles, and not just as a hobby, SA Bass magazine is now a well-established business entity within the country’s leisure industry. SA Bass magazine is a significant role player on the bass fishing scene, with a sound reputation in the commercial sector that serves it.
From 2016 SA BASS is the official license holder to use the name and present FLW Championships in South Africa. Michael Matthee, Wayne Louw, Justy Varkevisser and Henry Petersen were the first four anglers to represent South Africa in November 2017 on Kentucky Lake where Michael Matthee became the first international angler to finish under the top ten and qualified through the international division to participate in the 2018 Forrest Wood Cup.

Committed to developing the youth, the magazine established its ‘Bassing Kids’ outreach project with its motto: “Hooked on Fishing, Not On Drugs”. Adventure youth camps presented during school holidays provide not only fishing skills but also life skills over a wide front. The Bassing Kids project now has a permanent base for the camps established on the farm “Boskoors” north of Pretoria.

To find out how to advertise in the SA BASS Magazine contact Wilma on Tel: 065-849-3264 or e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Why is advertising in SA Bass cost effective?

Simply because it follows the ultra-modern "rifle approach" of the new millennium, rather than the discredited "shotgun approach" of the last century.

It is an approach that is working in a massive angling economy such as exists in the U.S.A.
It works here as well!

Why waste your advertising spend on "dead" circulation in a general interest publication? Rather make your ad spend work hard for you by show casing your message to a "live" audience who important reasons for actually taking the time to read your message. Namely they have a special interest in your product or service, and even more importantly, they have the means to actually buy them!

The sport of bass angling enjoys increasing popularity in South Africa. Demographic research * shows conclusively that bass angling is now the second most popular angling activity (the most popular remains freshwater bank angling for carp, merely because it is far cheaper and less physically taxing).

Numbers, however, are not the most important factor - it is the QUALITY of the bass angling participants that counts the most.

What's the point of advertising a high quality product or service to an audience that either has little or no interest in them, or importantly, cannot even afford them?

The readers of SA BASS are ALL avid bass anglers - otherwise they would not be readers. This means that your advertising message reaches the actual people who are potential consumers of your product - there is no wasted circulation! In addition they are the ones who can afford to buy!

-There is no point is advertising to a "mass" circulation if only a small percentage has the desire to own the product, and in fact has the disposable income to actually buy the product!

YOUR BASS ANGLER CUSTOMER

-Bass anglers are members of the upper socio-economic group (B, A and A+). They own homes with swimming pools, are computer literate and if they are not successful businessmen in their own right, hold down high-ranking positions in commerce and industry.

-Many own a second, holiday home, they use a purpose-bought vehicle for their bass angling, many own custom-made bass boats, they spend a lot of money on out-of-town travelling and accommodation, and of course use high quality, hi-tech fishing tackle and angling electronics such as sonar and GPS.

YOUR BENEFIT

-By associating your company, product or service with this well educated and affluent community you will logically gain their goodwill, something that more often than not is a deciding factor when it comes to choosing one brand over another.

-Being an Advertiser in SA BASS provides this leverage, but apart from its obvious advantageous effect on the good image of your company, it places your product in a credible "shop window" that your specific target audience reads every month. To emphasise - there is no wasted ad spend!

-The equipment that a bass angler uses is not cheap (as you will know). While many may aspire to owning this quality of tackle, only a certain group actually has the desire or means to own it.

-By investing in SA BASS, you can rest assured that your advertising message is going to the right customer!
 

ADDED BENEFIT

-An added benefit to advertisers in SA BASS is that the magazine includes the reproduction cost of adverts in the placement cost - there are no hidden costs! The magazine's graphic design staff will design and make the ad press ready for you. (Compare this to the repro costs in other publications).

-It makes good business sense to seriously consider using SA BASS when investing in advertising and promotion - it is a fertile marketplace!